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Carr on DRM

December 7, 2006 12:10 AM - comments (0)

Nick Carr on DRM:

No, DRM is about controlling the business model for selling online music. And if it looks like there won't be much additional sales growth through iTunes, then music companies are going to start selling unprotected MP3s. In an iPod world, they have little choice.

Unless, of course, Apple starts allowing other kinds of DRM-protected song files to play on iPods. But even that unlikely event might not matter much. It would seem that the best business strategy for record companies at this point is to open the floodgates for online music retailing, which would almost certainly bring a burst of innovation in packaging and pricing.

Posted on December 7, 2006 12:10 AM | | technorati

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